Just wanted to introduce myself. I’m Hayley Green, currently in my second year out of a four year marketing course. Currently studying Digital Marketing, Advanced Marketing Concepts & Applications, Marketing Communications and Applied Brand Management. Interests outside of uni include cooking, tennis and seeing family and friends. This is the first post on my new… Read more

16.7 million people fell victim to identity fraud in 2017 alone. A hacking attack occurs every 39 seconds. But millennials don’t seem all that phased!! A recent study into the general Australian communities’ attitude to privacy generated some surprising results. Of all the age groups, those between 18-34 years old were significantly less concerned in… Read more

Integrated Marketing Communications, IMC for short, refer to a process for managing the customer relationships that drive brand value. Over the years as customers have evolved so have IMC methods. Traditionally, marketers would send their marketing communications only via media channels which they had control over. This is a little too basic and streamlined for… Read more