16.7 million people fell victim to identity fraud in 2017 alone. A hacking attack occurs every 39 seconds. But millennials don’t seem all that phased!! A recent study into the general Australian communities’ attitude to privacy generated some surprising results. Of all the age groups, those between 18-34 years old were significantly less concerned in …
Continue reading “Millennials and their privacy – why aren’t they concerned?”
Integrated Marketing Communications, IMC for short, refer to a process for managing the customer relationships that drive brand value. Over the years as customers have evolved so have IMC methods. Traditionally, marketers would send their marketing communications only via media channels which they had control over. This is a little too basic and streamlined for …
Continue reading “Transition to new IMC – is it making a marketer’s job easier or harder?”
Is SEO dead or alive? It’s a question that’s frequently asked. In short SEO is not dead. I mean, SEO has an estimated value of almost $80 billion dollars – how could something that valuable be dead? Many people think current advances in the technological world signal SEO’s death. This is wrong. Instead these advances …
The internet of things refers to the billions of physical devices around the world that are now connected to the internet, collecting and sharing data. But is this very connected world something we should celebrate or condemn? On the surface the internet of things seems awesome. I mean, who wouldn’t want their fridge to let …
Continue reading “Internet of things – practical or a privacy nightmare?”
Google puts it pretty simply – be there, be useful and be quick. Sounds easy enough in theory, right? But in order to really understand how to achieve mobile marketing success let’s delve a bit deeper by taking a look at a company who is killing it in the mobile marketing world to take a …
The story of a French tourist making a public plea to find her mystery lover from Mooloolaba made headlines around the world. Everyone loves a fairy-tale so it’s no surprise the heavy media attention this story attracted. The only issue here, was that no media outlets thought to verify this story. So, as I’m sure …
Just wanted to introduce myself. I’m Hayley Green, currently in my second year out of a four year marketing course. Currently studying Digital Marketing, Advanced Marketing Concepts & Applications, Marketing Communications and Applied Brand Management. Interests outside of uni include cooking, tennis and seeing family and friends. This is the first post on my new …
Digital Marketing